Effort Afloat to Bring Back the Jantzen Girl

 

Jantzen Girl
The Jantzen Girl hanging at the entrance to Stamie’s Smart Beach Wear

Since 1965 Daytona Beach has served as home to one of only six, twenty foot fiberglass Jantzen Girl statues. The statue/sign was a fixture outside of Stamie’s Smart Beach Wear since arriving from Miami. That all changed recently when the store located along the recently renovated boardwalk area closed with the retirement of second generation owner Irene Koutouzis.

The sign was never owned by the Koutouzis family but rather was still owned by Jantzen who has taken possession of the landmark piece with an apparent goal of rehoming it. The relocation will come with a price.

Despite a complete makeover in 2004 and regular coats of wax, recent hurricanes and the realities of being near the ocean will require over $10,000 worth of work according to building owner Louie Louizes.

Jantzen was formed in 1910 by co-owners John A. Zehntbauer and Carl C. Jantzen and was known as the Portland Knitting Co. By 1913 they were crafting bathing suits for the Portland Rowing Club and in 1918 the company name was changed to Jantzen Knitting Mills.

With business expanding in the 1920s a national marketing gimmick was needed. In stepped artists Frank and Florenz Clark who became inspired by Olympic tryouts for the 1920 women’s dive team. The red clad diving girl was born!

Throughout the years the image has evolved and in 1959 six of the fiberglass sculptures were created by a Los Angeles mannequin company, of which four are known to still be in existence. I am assuming two are in possession of Jantzen after having been in other, now closed, locations. A third is used for promotional displays in various stores selling Jantzen products. The Daytona Beach Jantzen girl, the last to be on display in a regular home, is currently in Washington state where the statue is receiving a complete restoration while plans for its future are decided.

Will that future include Daytona Beach? Maybe. Jantzen is currently weighing its options but is closely following the groundswell of support that Daytona Beach residents and visitors are showing. Support such as that shown at a new Facebook page “Bring Back the Jantzen Girl” can do nothing but help. And if by chance the statue goes elsewhere a page like this is a great historical record. If you have photos or memories of the Jantzen Girl please feel free to share them here in the comments section.

Perry Ellis International is the owner of Jantzen, having acquired the company in 2001.

 

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